The buying of ebooks has yet to take off in Stoke, according to a report published by Munton Oatcakes in today's Evening Sentinel newspaper. Less than 1% of books bought by Stokies are done so digitally, compared to a national average of 10%.
Could this mean that Stokies prefer the feel of a paperback? Or could there be another reason?
"There's only about ten people we could find in Stoke who ever buy books, and nine of them don't have a computer," explains Munton Oatcakes CEO Dave Munton. "The one loser we found who has downloaded an ebook said they tried it once but it didn't take."
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| "How do I get porn on here?" |
Could the recent success of badly-written erotic novel 'Fifty Shades of Grey' come to Stoke and revive flagging book sales?
"I don't think so," says Dave Munton. "Stokies like their filth more straightforward and more visual; we don't care for things like 'storylines' or 'character development'. That's why Richard Desmond publications dominate the local market."
Some publishing giants are confident that ebook growth will come to Stoke in time, but for now, the paperback and the tabloid have the advantage.
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