Burslem has copyrighted and trademarked the phrase "The English Riviera" as it bids to become one of the country's top holiday hotspots.
"Everyone knows us as the English Riviera anyway, this just cements the deal," Mayor of Burslem Frank Goober announced to crowds outside of Burslem Town Hall. "We have big plans."
Those plans include the building of statues of Robbie Williams and Jonathan Wilkes hugging and a giant hotel in the shape of a Pokéball.
"With these, we will pretty much have all tourism bases covered when added to what we already have in the town," Mayor Goober explained.
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